Regional Forum 2017 - Brisbane

Abigail Forsyth




When Abigail Forsyth first started developing the KeepCup, she thought it would be “a nice little project” to have on the side while she raised her children. Four years later, the KeepCup has become Australia’s leading reusable barista standard coffee cup, distributed by many of Australia’s biggest names in coffee and launching into markets worldwide. Her humble plans, it seems, have taken off beyond even her most ambitious dreams.

Abigail’s entrepreneurial spirit was kick-started when she caught sight of opportunity as an eleven year old, selling sandwiches in the business park where her father worked in the school holidays. Profits and losses were accounted for, Abigail recognised a need she could satisfy and got a taste for the relationship between effort and reward. With delights like peanut butter, honey and apricot sandwiches well received, there was delight in others appreciation of a creative idea. Following a Law and Arts studies at the University of Melbourne, Abigail worked as a solicitor for a boutique law firm in Melbourne. During this time Abigail regularly volunteered at the Immigration Advice and Rights Centre (IARC) a not-for-profit charity, giving legal advice to refugees and immigrants to Australia.

As co-founder and spokesperson for the brand it has been a wild ride. In four years over three million KeepCups have been sold from Australia to Iceland. KeepCup products are designed and manufactured in Australia and exported to the world, and KeepCup has offices and warehouses in the USA and the UK, and 25 global distribution partners. KeepCups are sold in 32 countries around the world. Positive word of mouth has turned the world’s first barista standard reusable cup into a global phenomenon. In Abigail’s words, “KeepCup is a simple product whose thoughtful design and clever marketing has given people permission to do the right thing”. However with an estimated 500 billion disposable cups manufactured annually there remain significant challenges ahead.

We are just getting started. Even more exciting speakers will be announced in coming weeks.

  • When

  • Tuesday, 13 June, 2017
    7:30 AM - 5:00 PM
    AUS Eastern Time

  • Where

  • Sofitel Brisbane
    249 Turbot Street
    Brisbane, Queensland 4000

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